http://www.arkansasbusiness.com/search.asp?author=jim+karrhThe latest columns from Jim Karrh, a marketing expert, who writes on marketing.Copyright 2012 Arkansas Business Limited Partnership. All rights reserved.http://www.arkansasbusiness.com/article.aspx?aid=131431.54928.143511http://www.arkansasbusiness.com/article.aspx?aid=131431.54928.143511It takes time, discipline and effort to shift an organization.Mon, 14 May 2012 00:00:00 CSThttp://www.arkansasbusiness.com/article.aspx?aid=130663.54928.142743http://www.arkansasbusiness.com/article.aspx?aid=130663.54928.142743"Nice guys finish last" is a saying that's been applied and misapplied to scenarios ranging from sports to dating. What about marketing and sales? Mon, 19 Mar 2012 00:00:00 CSThttp://www.arkansasbusiness.com/article.aspx?aid=130827.54928.142907http://www.arkansasbusiness.com/article.aspx?aid=130827.54928.142907A competitive edge is possible if new tools are used properly.Mon, 20 Feb 2012 00:00:00 CSThttp://www.arkansasbusiness.com/article.aspx?aid=130237.54928.142317http://www.arkansasbusiness.com/article.aspx?aid=130237.54928.142317How can social media help move the right needles for you? Mon, 13 Feb 2012 00:00:00 CSThttp://www.arkansasbusiness.com/article.aspx?aid=129885.54928.141965http://www.arkansasbusiness.com/article.aspx?aid=129885.54928.141965Mothers comprise the most powerful consumer group in America, meaning that marketing to them is essential.Mon, 16 Jan 2012 00:00:00 CSThttp://www.arkansasbusiness.com/article.aspx?aid=129841.54928.141921http://www.arkansasbusiness.com/article.aspx?aid=129841.54928.141921Starting from scratch can be more beneficial than reformatting something old.Mon, 9 Jan 2012 00:00:00 CSThttp://www.arkansasbusiness.com/article.aspx?aid=129621.54928.141701http://www.arkansasbusiness.com/article.aspx?aid=129621.54928.141701Follow these suggestions to boost your team's creative thinking for 2012.Mon, 19 Dec 2011 00:00:00 CSThttp://www.arkansasbusiness.com/article.aspx?aid=129568.54928.141648http://www.arkansasbusiness.com/article.aspx?aid=129568.54928.141648Don't get bogged down in the world of demos, features and functions.Mon, 12 Dec 2011 00:00:00 CSThttp://www.arkansasbusiness.com/article.aspx?aid=129287.54928.141367http://www.arkansasbusiness.com/article.aspx?aid=129287.54928.141367A survey of B2B customers tells us that when it comes to generating customer loyalty, how your company sells is typically more important than what your company sells.Mon, 21 Nov 2011 00:00:00 CSThttp://www.arkansasbusiness.com/article.aspx?aid=128928.54928.141008http://www.arkansasbusiness.com/article.aspx?aid=128928.54928.141008It's up to colleges and universities to address legitimate marketplace concerns and build confidence again.Mon, 24 Oct 2011 00:00:00 CST