Sales and marketing professionals can benefit from the free expertise offered by industry experts at the second-annual Commerce Arkansas business expo on Nov. 3.
Sponsored by Arkansas Business and the Little Rock Regional Chamber of Commerce, Commerce Arkansas will include the Sales & Marketing Pavilion, sponsored by Custom Printing XM. The pavilion's keynote address will entail a panel discussion, "Using Social Media for Business, Non-profit & Search-engine Marketing," with Lance Turner, Editor, ArkansasBusiness.com; Ed Nicholson, Director of Community Relations with Tyson Foods; Megan Knight, Interactive Marketing Director for Flex360; and Natalie Ghidotti, Director, Ghidotti Communications.
Commerce Arkansas will be held from 9 a.m. to 4 p.m. on Tuesday, Nov. 3, at the Statehouse Convention Center Governor's Halls in downtown Little Rock.
Register online for free. Ticket sales are $20 at the door. Lunch will feature the Arkansas Business CFO of the Year Awards and speaker Jeff Gardner of Windstream. Tickets sales for the luncheon are closed.
The schedule for the Sales & Marketing Pavilion is as follows:
9:30-10:15
Sales & Marketing Traps Faced by Small Business
Ken Haycock, Owner, Kendal Group
- Most people start a small business because they have a product or service to sell. The popular belief that a product/service will sell itself is not true. The small-business owner then is forced to start marketing -- in addition to building the business -- with very little experience. These are the traps small-business owners can fall into if they try to have one person do both sales and marketing.
10:30-11:15 a.m.
Merging Old-school Strategies, Using New-school Tactics
[ Link to this article ]
