Holiday Shopping Trends Start Now (Craig Douglass On Consumers)

by Craig Douglass  on Monday, Aug. 4, 2014 12:00 am  

Craig Douglass

Whether you're a family with school-age children, a college student or just a smart shopper, back-to-school — BTS — means making the most of every dollar for everything from school supplies and clothes to shoes, appliances and furniture. Consumer research indicates that BTS shoppers are most interested in getting more for less. They expect it. That's why smart retailers should be launching their best promotions right now, during August.

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