UAMS Outsources Marketing to Nebraska Firm

by Arkansas Business Staff  on Monday, Sep. 1, 2014 12:00 am  

After years of in-house marketing, the University of Arkansas for Medical Sciences has hired Swanson Russell of Lincoln, Nebraska, to be its advertising agency of record.

The value of the contract: $670,000.

The majority of the hospital’s internal marketing will continue to be done in-house, but with a changing health care climate, UAMS felt it was a critical time to ramp up advertising the academic side of the medical facility in an effort to increase funding.

Fourteen agencies from across the country made proposals for the contract, but only one of four finalists, Cranford Johnson Robinson Woods, was from Arkansas.

Spokeswoman Leslie Taylor said it chose to take its advertising dollars out of state because Swanson Russell has experience working with academic health science centers.



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