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BlueInGreen Announces North American Sales Expansion

2 min read

Water treatment startup BlueInGreen of Fayetteville is expanding its North American sales presence with partnerships that will help make its products more readily available in Atlantic Canada, Texas and Virginia.

The University of Arkansas startup — BlueInGreen is based at the UA’s Arkansas Research & Technology Park — developed a water treatment technology designed to deliver dissolved gases (oxygen, carbon dioxide, and ozone) into water. Its systems are used in municipal, industrial and ecological water treatment systems.

The company announced that is expanding its services in Canada thanks to a partnership with Resource Systems Inc. The partnership will expand BlueInGreen’s sales push into Atlantic Canada — Labrador, Newfoundland, New Brunswick, Nova Scotia, and Prince Edward Island.

“We are thrilled to represent BlueInGreen in Atlantic Canada,” said Melanie MacKinnon, general manager for Resource Systems, in a news release. “Our customers need efficient, eco-friendly and cost-effective fixes for their water treatment needs. With BlueInGreen, they get all three.”

BlueInGreen’s products are used by multiple cities and water systems across the country and include biological oxygenation and reaeration (the SDOX system), odor and corrosion control with oxygen (SDOX CS system), recarbonation (CDOX) and disinfection (HyDOZ). It provides ozone disinfection for Fayetteville’s water treatment system and has worked on several Arkansas projects.

BlueInGreen also announced expansion of its U.S. sales presence with new partnerships with HRM Environmental in Texas and Kappe Associates in Virginia.

“Our goal is to get our innovative technology to become the standard in water and wastewater treatment in the United States,” said BlueInGreen CEO Clete Brewer. “In order to accomplish that goal, we need to be successful in Texas and Virginia. We believe aligning ourselves with HRM and Kappe places us in an excellent position in these two markets.”

BlueInGreen is a client firm of Innovate Arkansas, the Arkansas Science & Technology Authority, and is a VIC Technology Venture Development portfolio company.

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