Simmons First National Bank this week named Franklin Bass as its Hot Springs community president.
Bass, an Arkadelphia native, joined Simmons in 2014 as a senior vice president and lending manager in Hot Springs. He had previously worked for Crews & Associates in Little Rock, First Security Bank in Fayetteville and Summit Bank in Hot Springs.
Bass is a member of the board of the Arkansas Game & Fish Foundation and the Mid-America Science Museum at Hot Springs. He is also on the steering committee of the Hot Springs Future Fund.
“Hot Springs is a key growth market for Simmons Bank,” said Freddie Black, Simmons’ regional chair for Arkansas. “Franklin has strong leadership skills, a great personality and understands how to deliver customer service. We also like our community presidents to be involved in the community, and Franklin is heavily involved. We couldn’t have a better leader in the Hot Springs market.”