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Fords Set Up New Hedge Fund Under Westrock Umbrella

2 min read

Did you know that Joe Ford and Scott Ford, the father-and-son team that built Alltel Corp., have a new asset management firm that recently launched a hedge fund?

The fund, Westrock Alpha GP L.P., is under Westrock Asset Management LLC of Little Rock, which the Fords founded last year.

Westrock Asset Management is touted as an “alternative asset management firm pursuing a broad range of investment opportunities by emphasizing a systematic approach to risk management and investing,” according to its website.

Scott Ford is the president, CEO and chief investment officer of Westrock Alpha.

As you know, Scott Ford is the former CEO of Little Rock’s Alltel and negotiated the $27 billion sale of the telecommunications company to Verizon.

He and his father, Joe, own Westrock Coffee Holdings, among other ventures.

“The coffee business is really the catalyst to the initial venture that the Fords have done post-Alltel,” said T. Christopher Pledger, chief operating officer and general counsel of Westrock Asset Management. “And there’s aspects to the coffee business around commodity trading that have led to the launch of this, which is a hedge fund.”

Westrock Alpha’s filing with the U.S. Securities & Exchange Commission didn’t say how much money had been raised so far.

Pledger said that he couldn’t release the amount of money the fund was seeking to raise. “It’s a private placement, so there’s only so much information that we’re allowed to give out,” he said.

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