CJRW Lottery Strategy: Playing To Win Over Millennials

by Kyle Massey  on Monday, Feb. 27, 2017 12:00 am   3 min read

CJRW offices in the Fulk Building in downtown Little Rock (Sierra Wheeler)

The day after CJRW signed a hotly contested $34.5 million advertising contract on Feb. 16, a team led by Gary Heathcott at CJRW was busy putting a new face to the Arkansas Scholarship Lottery.

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