Acxiom Promotes 2 to Lead LiveRamp

by Arkansas Business Staff  on Wednesday, Sep. 13, 2017 10:38 am   1 min read

Acxiom Corp. of Conway announced Tuesday the promotions of James Arra and Anneka Gupta as co-presidents of its digital marketing service, LiveRamp, which it acquired three years ago.

The two will succeed Travis May, who is transitioning to the newly created chief growth officer role. All three will report directly to CEO Scott Howe.

Arra will lead the go-to-market strategy for LiveRamp's brands, agencies, data providers, platforms and publishers.

Gupta will oversee the product, engineering, marketing and general and administrative functions.

Both will focus on expanding LiveRamp's market reach and addressing broader market opportunities.

Arra has been with LiveRamp since 2013, serving most recently as its chief operating officer. Before that, he had been vice president of WW Sales at TRUSTe; worked for Vontu, a data security company that was acquired by Symantec; and had been vice president and general manager at FreeMarkets, a publicly traded SaaS company that merged with Ariba.

Gupta is a founding member of the LiveRamp team and has been a part of that team for seven years. She most recently served as chief product officer.



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