Put Pencil To Paper (Gwen Moritz Editor's Note)

by Gwen Moritz  on Monday, Nov. 13, 2017 12:00 am   3 min read

Taking on more risk — more “skin in the game” — is supposed to make us savvier consumers who carefully seek out the most cost-efficient treatment. But most people are risk averse in the first place, and there is no market more opaque than health care for those of us who are willing to shop around.

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