Seven Dairy Queens Slated for Northwest Arkansas

by Arkansas Business Staff  on Monday, Nov. 13, 2017 12:00 am   1 min read

Folks in northwest Arkansas jealous of Little Rock’s new Dairy Queen, at 6100 W. 12th St., won’t need to feel ice cream envy too long. An Alabama couple, Terry and Aimee Sims, have signed a franchise agreement to open seven in the region.

And after those seven — two in Fort Smith and one each in Rogers, Siloam Springs, Springdale, Tontitown and Van Buren — they hope for eight more.

Aimee Sims says they’ll open at least two in 2018, though the locations hadn’t yet been determined, with two each year after that. Sims said each Dairy Queen will mean 50 to 60 new jobs.

The Simses have a combined 55 years of experience in the restaurant industry, Aimee said, having worked as multi-unit area supervisors with Taco Bell and Arby’s. And they have two Dairy Queens — more properly, DQ Grill & Chill restaurants — in Alabama.

They liked the DQ franchise because it’s a brand that has staying power but “it’s reinvented itself to stay current.”

Northwest Arkansas is an underpenetrated market, Sims said, and “was our first choice outside of Alabama.”

They plan to open their first location by the end of March or first of April, she said, and the first seven will comprise an investment of about $12 million, depending on property prices.



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