Super Bowl Commercials: Tide Cleans Up, Alexa Speaks

by Kyle Massey  on Monday, Feb. 12, 2018 12:00 am   3 min read

Tide's genre-bending series of commercials during Super Bowl LII was a clean win, according to marketing experts. (Tide)

Tide scored nearly a clean sweep, Alexa's voice came through for Amazon and the Rev. Martin Luther King Jr.'s voice was hijacked by Dodge Ram.

Want the Full Article?

Get Unlimited Archive Access for $19.95 per Year

Readers must pay to access articles older than 15 days.
Articles newer than 15 days are not included in this offer.

Purchase Now

Already have archive access? Login to view this article.