'The Ride' Going After Listeners Who're Already Listening

by Kyle Massey  on Monday, Nov. 12, 2018 12:00 am   3 min read

Steve Jonsson, president and CEO of Signal Media of Arkansas

Steve Jonsson, president and CEO of Signal Media of Arkansas Inc., decided to tell listeners to one of his radio stations, KHLR-FM, The Ride, about what's playing on a rival station, KSSN-FM of Little Rock.

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