Arkansas Business

This story is from the archives of ArkansasSports360.com.

Sorry, we just can't help, one, humming this silly Subway advertising jingle out loud and, two, searching the 'net for some insight into who did it and how it came about.

So, if you missed this story that ran a month ago on Slate's Web site, here's how Subway and its advertising firm came up with their "Five-dollar footlonnnnnnnnnnnnnnng" plan.

Meanwhile, I blame our new high schools editor, Philip Seaton, for putting this "Five-dollar footlong" jingle in my head to begin with, and now it won't come out. Our entire albeit small ArkansasSports360.com staff, with the exception of the already rail-thin Chris Bahn, has been on a healthy-eating kick recently, starting with a friendly inhouse competition between associate publisher Jeff Cathey and myself over the past two months.

Then, Phil joined us a few weeks back, and its carried over to our staff lunch excursions, where you'll likely catch us mosey-ing west up Second Street to the nearest Subway to go all Jared-like at lunch, eating half the $5 footlong and saving the other half for the next meal (look in coming weeks for inside hints on how sportswriters lose weight in big numbers, courtesy of AS360.com). Worse, though, is seeing us with Subway bags in hand and singing the jingle. By the way, the $5 footlong special doesn't apply to the turkey breast footlong with all the veggies, which we prefer (it's $6.89 including the tax, without a drink or chips).

I contend that the creative musician behind the ad was channeling Stone Temple Pilots-style harmonies,l at least the type of singing when Scott Weiland and the DeLeo brothers are feeling all Beatle-ish back on STP's third album. Interesting to note in the Slate story that a Weezer-style jingle was one of the eight of so the Tonefarmer company out of Manhattan came up with.

OK, enough about advertising and Subway footlongs. Back to sports.

First question for Bobby Petrino, if and when he gives us our 20 minutes, and after we cover all the Atlanta silliness: Subway or Quiznos, coach, which do you prefer? And Stone Temple Pilots or Velvet Revolver? Bon Jovi or Jon Bovi (Buzz fans will understand the latter reference)?