Video: Wal-Mart Wants You to 'Like' It

by Mark Friedman  on Monday, Mar. 19, 2012 12:00 am  

A recent CMO Council study showed that people follow a brand because they want savings, coupons and experiences that they can’t find elsewhere, Miller said. "They want to feel special," she said.

As of last week, Wal-Mart had 13.45 million likes on Facebook.

Social media still is an untapped market for retailers, said Randy Davidson, a retail industry analyst at Tectura, a global software and business consulting services firm based in San Mateo, Calif.

Davidson praised Wal-Mart’s 3,500 Facebook pages as a way to build a community. "They’re really looking at the local market as opposed to the global marketplace," he said. "I think it’s a great strategy."


Lance Turner of Arkansas Business talks to Today's THV about Wal-Mart's social media strategy.



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