Dillard's to Invest in Acumen Brands, Partner in Online Retail

by Lance Turner  on Wednesday, Feb. 1, 2012 8:02 am  

Acumen started with four employees and 2,000 SF of space. In 2009, the company moved into a 10,000-SF space on the top floor at Nelson's Crossing in Fayetteville.

In 2010, Acumen raised $5 million in investments, including a $3.5 million lead investment from Noro-Moseley Partners, a leading venture capital firm in the Southeast; Gravity Ventures, a venture fund operating in Arkansas and Indiana; and the Arkansas Risk Capital Matching Fund, which is managed by the Arkansas Development Finance Authority.

Acumen more than 50 employees work in a seperate, 60,000 SF building that once housed a Coca-Cola distribution facility but had been vacant for more than 15 years. The employees share the space with 20 200-pound robots that help with online order fulfillment.

James says the workspace can be expanded to as many as 1 million SF, given the fact the leased property sits on 20 acres.

Last summer, Acumen planned to add two online stores per month for the foreseeable future, part of the company's drive toward on day going public.



Please read our comments policy before commenting.