Arkansas State Charging Admission To Spring Football Game

by Chris Bahn  on Wednesday, Apr. 4, 2012 10:18 am  

Seeing ASU quarterback Ryan Aplin, the reigning Sun Belt Offensive Player of the Year, in the spring game is going to cost fans. (Photo by ASU Media Relations)

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Season ticket prices for football are up at Arkansas State. Primo parking spots will cost more in 2012.

As reported in Arkansas Business last week, getting to the “next level” of success is going to require next level financial commitment from Red Wolves fans. ASU is doing its best to capitalize on any extra interest generated from a 10-victory season and the hiring of Gus Malzahn.

That includes charging admission to watch the spring game on April 14.

As The Jonesboro Sun’s Matt Roberson put it in an article that ran today, “Everything seems to come with a price these days. Even spring football.” [The Sun is a pay site, but here's the link if you are interested. Everything comes with a price, right?].

ASU will charge $5 for anybody over the age of 12. Children 11 and under get in for free, as do students. Admission comes with a free ticket to a baseball game later in the day and a host of other activities at ASU Stadium in conjunction with the spring game.

Athletic Director Dean Lee made sure to point out to Roberson that charging admission was Malzahn’s idea. Money raised will help cover the cost of the game and any surplus will go into an athletic department budget that is likely to go up significantly since Malzahn was hired at $850,000 per year.

No other team in the Sun Belt charges for the spring game, according to The Sun, which notes Texas A&M, Oklahoma, Auburn, Wisconsin and Florida are among the schools that charge the same fee as the Red Wolves.

From where I sit, the fee seems reasonable, particularly with the excitement surrounding the ASU program these days. Frankly, I’m surprised more schools haven’t started attaching monetary value to the price of spring practices.

What are your thoughts? A good value for the entertainment or a bad move in these days of sky-high gas prices? Does charging admission give people an excuse not to go? Or does attaching the $5 fee provide a feeling of value to the event that makes it seem worth going?



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