Startup Plans to Move Social Trivia Forward

by Mark Carter  on Monday, Jan. 9, 2012 12:00 am  

MobileFWD, a mobile social gaming startup based in northwest Arkansas and an Innovate Arkansas client firm, can credit its start to the launch of the iPhone.

"When the iPhone came out, I was at Rockfish Interactive [a digital-media firm founded in Rogers]," said co-founder Matt Hudson. "We all got them, on our own or from work. I knew at that moment that I would eventually be building these apps. It was clear they were the future."

One of Hudson's co-workers at Rockfish, designer Joey Nelson, felt the same way. They teamed with veteran NWA entrepreneur John James of Acumen Brands fame to launch MobileFWD.

Their soon-to-be-launched first iPhone app will be called Litely Salted Trivia.

Its tagline: More flavor for your brain.

Hudson said MobileFWD wants to do for mobile what Trivial Pursuit did for board games and what "Jeopardy" and "Who Wants to Be a Millionaire" did for TV.

"We believe games should be fun, shared and mobile," he said.

Hudson and Nelson intend to make Litely Salted much more than just another iPhone app, though.
They want it to become "the social hub of your knowledge base."

"Our vision of this app is to become the social network of your collective knowledge and to see where you stack up against peers," Nelson said.

The firm's first-year goal is 250,000 users. Nelson said the firm can reach it by tapping a huge market that has seen little recent innovation.

"It's a lofty goal, but we know trivia touches everyone and the mobile market is clearly enormous and growing," Nelson said. "It's the perfect storm for growth."

And his vision is clear: "Twitter keeps track of the things you say; Facebook is about your friends; LinkedIn is your business presence. We want to be a snapshot of your mental capacity."



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