Crisis Communications: Planning Essential to Weather PR Storms

by Jan Cottingham  on Monday, Nov. 21, 2011 12:00 am  

Taylor added: "And if you don't tell the truth, it's always going to come back, and then it's going to be a whole lot worse."

See also:

Tips on creating a crisis communications plan.

On creating an application for a crisis communications plan.

Some things communications professionals advise saying instead of "no comment."



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