Avoiding the Deadly 'No Comment'

by Jan Cottingham  on Monday, Nov. 21, 2011 12:00 am  

"‘No comment' is probably the most poisonous comment anybody could give."
... Martin Thoma of Thoma Thoma

Some helpful alternatives for communications professionals (as long as you're being truthful):

  • "I don't know the answer, but I'll find out and tell you."
  • "That's a personnel issue, and as you can imagine, we're not allowed to comment on personnel issues."
  • "That's a matter that's under investigation and it's better for us not to speculate at this time. As the facts become clear, we'll certainly keep you apprised."



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