WPP Digital Buys Rockfish Interactive of Rogers

by Arkansas Business Staff  on Friday, Aug. 19, 2011 8:10 am  

Kenny Tomlin, CEO of Rockfish Interactive

WPP Digital, the digital arm of WPP, has agreed to acquire Rockfish Interactive Corp., a digital marketing agency based in Rogers.

The companies did not disclose a purchase price.

"Rockfish is a fantastic addition to the WPP Digital family," Mark Read, CEO of WPP Digital said in a news release. "Kenny Tomlin [CEO, Rockfish] and his team have built a smart company that understands how technology is changing communications and business."

Founded in 2006, Rockfish employs 150 people and has offices in Rogers, Little Rock, Dallas and Cincinnati. Its clients include Wal-Mart Stores Inc. of Bentonville, Cisco, Procter & Gamble, United Health, EA Sports and Tyson Foods Inc. of Springdale.

"WPP is the most successful and highly awarded holding company in the world," Tomlin said in the news release. "The rapid growth of Rockfish into one of the world's foremost digital innovation companies most appropriately aligns with WPP and their vision for our continued success. We believe that our best days are still in front of us and consider this an important next step in the evolution of Rockfish."

WPP Digital is the digital investment arm of publicly traded WPP, a global communications services group, which claims billings of $66 billion and revenue of about $15 billion.

ArkansasBusiness.com will update this story.



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