UPDATED: Acxiom Names Former Microsoft Exec Scott Howe as CEO

by Luke Jones and Lance Turner  on Wednesday, Jul. 27, 2011 11:04 am  

Scott Howe is a former Microsoft Advertising Business Groups vice president.

Acxiom Corp. of Little Rock on Wednesday named Scott Howe, a former Microsoft Advertising Business Groups vice president, as its new president and CEO.

At a news conference Wednesday at its corporate headquarters in downtown Little Rock, interim CEO Jerry Gramaglia said the data services company was seeking two qualities in a new chief executive: business leadership with a track record of growth and experience in digital advertising and marketing. 

"We all really look forward to Scott’s leadership," Gramaglia said.

Howe, 43, succeeds former Acxiom president and CEO John Meyer, who resigned earlier this year from the data services company. He comes to Acxiom after four years as an executive with Microsoft Advertising Business Groups in Seattle.

(More: Read more about Howe's professional background.)

"It’s an exciting day for me, taking this opportunity to work for such a talented organization," Howe said. "It’s impossible to be in the marketing business and not know Acxiom."

Howe explained his view of marketing as "simple," noting that having great clients and making sure they are cared for are important.

"I am still trying to find my sea legs," Howe said. "But in the coming months, I’ll ensure we have a strategy moving forward."

Howe described two major goals he has for Acxiom: First, he wants to keep a "maniacal" focus on the corporation’s major clients.

"They have gotten us to this point, and we’d like to stay partnered for the future," he said.

Second, he hopes to increase the company’s transparency, both interior and exterior.

He also described his ambitions for the company’s future.

 

 

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