Tipton & Hurst Celebrates 125 Years of Flowers and More

by Joanna Kauffmann  on Monday, Jul. 11, 2011 12:00 am  

Now the company's next step will be to revamp its website, which, Hurst said, is really like another store location that needs to be remodeled. 

Hurst said that the company wants to be sure to promote itself as more than just a florist, and to let its online customers know about its other products, such as gifts and props for events.

"People walk into our store and go, 'Oh, my gosh. Y'all have so much stuff,'" Hurst said. "Instead of just flowers and decorations, it's much more. We do tabletops; we do linens. There are a lot of props and things that we end up doing for an event. In our warehouse we have furniture and props and things that we rent for all kinds of parties."

The goal of a newly designed website will be to let online customers know about all the services and goods that Tipton & Hurst is equipped to offer. "We really need to push that," Hurst said.

Hurst also said that the company may be looking to continue adding locations. "We want to get out there and maybe start looking at some other markets," he said. "We're probably poised to do that, but we like to do things in a very controlled way."



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