In Conference Call, Acxiom Signals Search for CEO Skilled in Digital Media

by Robert Bell  on Wednesday, Mar. 30, 2011 11:40 am  

Also Wednesday, Acixom said it would divest its operations in Portugal and the Netherlands. Acxiom COO John Adams said the company will renew its focus on the U.K., Germany, France and Poland.

"The key is, we need to focus on larger entities in Europe that are going to drive the growth going forward," Adams said.

What Acxiom needs "to do a little bit better than we've done historically is leverage the products that we have in U.S. across those countries and we need to make a little bit of an invest in those countries to be able to do that," he said.

Adams did not cite any specific investments, but mentioned Acxiom's recently announced European partnership with Sony Ericsson as evidence of the kind of deals that will help Acxiom grow in Europe.

"I wouldn't get wildly excited about it, but we're seeing some lift, and we believe that as those deals are successful in their delivery, we'll see more lift as we go."

Adams mentioned the economic difficulties facing Europe, but said the economy there is improving, but slowly.

"The problem is, it's come back a little slower than we hoped," Adams said.

Dan Leben from Robert W. Baird & Co. of Milwaukee asked whether Acxiom's revised guidance factored in the sale of the Portugal and Netherlands operations.

Wolf said the sales did not factor in significantly to the revised guidance.

 

 

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