Arts Projects, Downtown Commercial Development Transforms Bentonville

by Robert Bell  on Monday, Mar. 14, 2011 12:00 am  

Terri Trotter, COO of the Walton Arts Center in Fayetteville, said the organization?s expansion plans for Bentonville and Fayetteville would likely be a catalyst for more commercial development.

"Right now, part of the issue that we have is we're maxed out, so what we have here is what we have," she said. "There's no ability to do more events here because there just aren't any more dates on the calendar. So once we move into two spaces, it really increases the opportunities for activity."

The 600-seat space the WAC plans for Fayetteville will mean that worthy but smaller events won't have to be passed over, Trotter said. These include cabaret shows, comedy and other types of events.

"You don't really want to book something into a 1,200-seat hall that you think you're going to sell 500 tickets for," she said.

The option of a smaller venue "opens up sort of a set of programming that we have chosen not to do because we really haven't had an appropriate venue for it," she said.



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