Acxiom: Helping Companies Reach China Via Texts

by Jeff Hankins  on Monday, Oct. 11, 2010 12:00 am   2 min read

Frederic Jouve is CEO of Greater China for Acxiom Corp. in Shanghai.

A discovery visit to China in 2004 by then-CEO Charles Morgan led Acxiom Corp. of Little Rock to acquire a small direct-marketing and database management company that was already up and running.

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