Acxiom: Helping Companies Reach China Via Texts

by Jeff Hankins  on Monday, Oct. 11, 2010 12:00 am  

Frederic Jouve is CEO of Greater China for Acxiom Corp. in Shanghai.

A discovery visit to China in 2004 by then-CEO Charles Morgan led Acxiom Corp. of Little Rock to acquire a small direct-marketing and database management company that was already up and running.

Want the Full Article?

Get Unlimited Archive Access for $19.95 per Year

Readers must pay to access stories older than 20 days.

Purchase Now

Already have archive access? Login to view this article.

Search

Latest Arkansas Business Poll

Is the new religious objections law a good compromise?