Acxiom: Helping Companies Reach China Via Texts

by Jeff Hankins  on Monday, Oct. 11, 2010 12:00 am  

Frederic Jouve is CEO of Greater China for Acxiom Corp. in Shanghai.

A discovery visit to China in 2004 by then-CEO Charles Morgan led Acxiom Corp. of Little Rock to acquire a small direct-marketing and database management company that was already up and running.

Want the Full Article?

Get Unlimited Archive Access for $19.95 per Year

Readers must pay to access stories older than 20 days.

Purchase Now

Already have archive access? Login to view this article.