Bleak 2009 Shrinks Revenue for State's Biggest Hotels

by Robert Bell  on Monday, Mar. 8, 2010 12:00 am  

Bed Bargains

One trend that hoteliers have been tracking is the number of rooms being booked by third-party Web services such as and Priceline.

"Twenty-one percent of our business is coming from e-commerce these days," said Gordon Rostvold, general manager of the Doubletree Hotel in Little Rock.

That hotel's guest rooms and its meeting area were renovated in 2008, with as many as 40 rooms at a time being updated.

"I think for us it was a year of recovery," Rostvold said of 2009. "We had growth, but it was relative to the year before."

Average daily rates at Holiday Inn Northwest Arkansas fell last year by at least 10 percent over the year before, Davis said.

"There was also a lot of bargain shopping from people looking for a better deal, so yes, we had to give more concessions. Our revenue per available room decreased significantly, as it would in a down economy," he said.




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