Sound Concepts Finds Niche Installing High-End Electronics

by Mark Hengel  on Monday, Jun. 22, 2009 12:00 am  

"We gave him an opportunity, and he has absolutely done well with it," Fowler said. "If there is anything fun about banking these days, that is it."

Fowler and Liberty Bank have also employed Heringer. Fowler hired Sound Concepts to outfit his house on Eden Isle at Greers Ferry Lake, and Heringer installed the components that allow Liberty Bank's headquarters to hold weekly meetings with its several locations across Arkansas.

Having connections to Don Tyson and Fowler has helped Heringer in other ways, he said. About 85 percent of Sound Concepts' business comes from referrals, he said. The number of people with enough disposable income to buy such high-tech toys is not large, but they often know each another.

"If you do a good job for them, that's all you need," Heringer said. "It's a snowball effect. They'll send me five other people."

Sound Concepts has another method for drumming up business, though. The company has invested upwards of $2.5 million to outfit its Jonesboro showroom. The intention is to include everything a potential customer might want to play with before buying.

The showroom's 10,000-SF area includes two theaters, a corporate conference room, a custom kitchen, bedrooms, outdoor theater, a soundproof room, wine cellar and his-and-her luxury bathrooms.

All can be controlled from Heringer's iPhone.

More customers are asking for the ability to control their installations from a phone, Heringer said. The ability to remotely turn on air conditioners and other amenities can be a real convenience to anyone traveling to a weekend house, Heringer said.

Traveling is something Heringer has become familiar with since starting the company. Because only a select number of people in northeast Arkansas can afford such high-end systems, Heringer often travels the state and neighboring states for work. Last week, he spent three days in Bentonville outfitting the house of a Wal-Mart Stores Inc. executive, he said. Other jobs have taken him to Tulsa and other cities in neighboring states, he said.

Dr. George Roberson of Pine Bluff said he hired Sound Concepts to outfit his family's Hot Springs lake house after several builders and contractors recommended the company. Roberson and his wife, Sara, are investing about $50,000 in a system that will allow them to centralize almost all electronics in the house, including security cameras, locks, lighting and entertainment.

"It is a smart home and it also has the advantages of being able turn off all lights with one switch," said Roberson, medical director of Jefferson Regional Medical Center in Pine Bluff. "We also have had the wiring installed for cameras, and we will be able to look at the boat dock over the Internet."

He added that "it'll be fun to play with."



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