UPDATE: TCB's Tom Steves Killed in Motorcycle Crash

by Arkansas Business Staff  on Wednesday, May. 27, 2009 4:11 pm  

Tom Steves

Tom Steves of North Little Rock, a longtime advertising executive and current marketing director for Twin City Bank, was killed Tuesday afternoon in a motorcycle crash in northern Pulaski County. He was 68.

"We have lost a PR giant," the Arkansas chapter of the Public Relations Society of America said in a statement.

Roller-Owens Funeral Home in North Little Rock is handling the arrangements. Visitation is from 6 to 8 p.m. Friday at the funeral home, 5509 John F. Kennedy Blvd. A memorial service will be held at 10 a.m. Saturday at First Assembly of God Church, 4501 Burrow, in North Little Rock. Thomas F. "Mack" McLarty will deliver a eulogy, according to Bob Birch, CEO of Twin City Bank.

The accident happened at 3:53 p.m. at the intersection of Highways 107 and 89, near the Faulkner County line, according to an Arkansas State Police report.

According to the accident report, a Peterbilt truck pulling a trailer was westbound on Highway 89, and Steves was crossing 89 southbound on 107. Steves "had to lay the vehicle down to avoid the trailer," the report said. Steves was thrown from his motorcycle and struck the right rear of the trailer.

He was pronounced dead at the scene.

The driver of the Peterbilt, 68-year-old Jerry Woods of McCrory, was not injured.

McLarty told ArkansasBusiness.com that he first met Steves shortly after he moved to Little Rock, while Steves was handling marketing for First National Bank.

"Tom was already established and had a good reputation as a savvy marketeer," he said.

When McLarty became president of the Greater Little Rock Chamber of Commerce (now Little Rock Regional Chamber of Commerce), he put Steves to work almost full time.

"And he just did a great job," McLarty said. Among other things, Steves organized the first large annual meeting banquet - starting with "Megatrends" author John Nesbit as the keynote speaker - that has since become a chamber tradition.

"I would characterize Tom as a consummate professional and certainly a good and caring and supportive friend," McLarty said. Steves had the ability to "be honest and still leave you feeling good," he said.



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