Work-Life Balance (Jeff Hankins Publisher's Note)

by Jeff Hankins  on Monday, May. 18, 2009 12:00 am  

• At Daisy Outdoor Products, the boss has a variety of surprises: giving employees the afternoon before Thanksgiving off or having pizza delivered on a wintry day so employees don’t have to venture out on the roads.

• Mid-South Health Systems Inc. brings in a mobile mammography unit for on-site testing of women employees so they don’t have to take time off from work or family.

Additional awards honored companies that reach out to mature workers. The Arkansas Educational Television Network has a formal mentor program in which its most experienced staff work closely with new employees. Bank of the Ozarks allows time-off considerations for employees who want to travel with a retired spouse.

Our experience at Arkansas Business Publishing Group has been that sometimes small, relatively inexpensive efforts can go a long way toward staff happiness. The ice cream truck coming by during the summer, occasional free lunches being served and even installation of automated paper dispensers in the restrooms all add up to positive feedback and a happier staff.

You can find more ideas in the special Work-Life Balance Awards section in this week’s newspaper edition of Arkansas Business. Initiate a few of these, and you’ll be amazed by the impact on your staff.

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Lance Turner (@LT) and Natalie Ghidotti (@ghidotti) hosted last week the first Little Rock “Tweetup,” which pulled together users of the Twitter social media application.

About 45 people gathered after learning about the event almost exclusively through Twitter social networking. The demographics were quite a mix, but I’m guessing: 60 percent men, 90 percent under 40 years old, and almost all working in some type of white-collar professional capacity, with marketing and technology types in particular.

One interesting note from this exercise: Neither Twitter, the organizers nor Arkansas Business made a penny on this particular event. But the ability to bring people together through this medium with virtually no cost was remarkableand can’t be ignored by marketers.    

Jeff Hankins can be reached via e-mail at and followed on Twitter @JeffHankins.



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