Parks & Tourism Keeps Marketing Business In-state

by Mark Hengel  on Monday, Mar. 30, 2009 12:00 am  

• Arkansas Business Publishing Group, which is getting about $40,000 spread across its myriad publications;

• KATV-TV, Channel 7, which is getting $38,000 for individual ads and a partnership called "Welcome to Arkansas";

• The Arkansas Democrat-Gazette, which is getting about $20,000; and

• KAIT-TV, Channel 8, in Jonesboro, which is taking home about $20,000.

Going Online
An interesting tidbit is the emergence of online media as an advertising option. The department is partnering with KTHV-TV, Channel 11, on an $18,000 project called "Amazed by Arkansas," which runs entirely on TodaysTHV.com.

For the spring-summer campaign, the department is also spending more on two Web sites than it did on the fall-winter campaign. KARK-TV, Channel 4, is getting $10,000 for the spring-summer campaign, up from about $5,000 in fall-winter. Similarly, the Arkansas Times' Web site, www.arktimes.com, will earn $11,000 for spring-summer compared with $6,000 for the fall-winter campaign. The department is spending almost as much with the respective online entities as it is with Arkansas' largest daily newspaper.

CJRW now allots between 12.5 percent and 15 percent of total media budget online, Chairman Shelby Woods said.

"There's no question about it now. We're treating it as just another medium," he said. Woods noted that the agency's vice president and director of online media, Brian Kratkiewicz, believes online advertising is a solid investment in terms of cost per 1,000 ads.  

 

 

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