Media Turmoil (Jeff Hankins Publisher's Note)

by Jeff Hankins  on Monday, Mar. 9, 2009 12:00 am  

That leads me to the second point: the fractured audience.

Last I checked, each of us still has only 24 hours in a day with about 16 hours of non-sleep time on a good day. We in the media are fighting like crazy for a sliver of your attention during those 16 hours.

This is what has turned media fundamentals upside down. It started with cable television wreaking havoc on the big three networks and has continued with the Internet, the iPod, satellite radio and new print publications dividing audiences.

Daily papers and TV stations generally are losing audience share yet still trying to charge higher advertising rates. People are still reading news, but not necessarily their local daily newspapers. They are watching TV, but we've moved from four channel options to 400 for entertainment and information.

The national media would have daunting challenges even without a recession dragging down revenue, profits and job availability. Now maybe you'll understand why they may inadvertently be dragging you into their world of misery.                            

(Jeff Hankins can be reached via e-mail at jhankins@abpg.com.)  

 

 

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