Good to Great to Bust? (Jeff Hankins Publisher's Note)

by Jeff Hankins  on Monday, Feb. 23, 2009 12:00 am  

Abbott Laboratories is the star of the group with just a 2.5 percent decline in stock price during the past year. Kroger Co. is off nearly 18 percent and turns in the second-best performance. Kimberly-Clark, Walgreens and Philip Morris have lost between 24 percent and 28 percent of their stock values, while Nucor and Pitney Bowes are average negative performers for the year. With the exception of Philip Morris, simply because of philosophical differences, these are all stocks that I would feel confident buying today.

I'm not ready to abandon Collins' findings or the common traits of these 11 "great" companies, but I'm reminded we still have no magic formulas to guarantee business success. We can't rest on our past performances, control the world economy or assume another strong competitor won't come along.

It's sort of fitting to see Collins' book on sale on for $17.99, down 35 percent from its $27.50 original price. Perhaps his $50,000 speaking fee has taken a plunge as well so I can finally afford to bring him to Little Rock.                                            

(Jeff Hankins can be reached via e-mail at



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