Rave Theater Concession Sales: $2.4 Million

by Jamie Walden  on Monday, Feb. 2, 2009 12:00 am  

Movie theaters in Little Rock, once allowed to ignore the city's restaurant tax, have now been forwarding 2 percent of concession sales to the Advertising & Promotions Commission for a full year.

Those $4 soft drinks and $5 bags of popcorn really add up.

The Rave Motion Pictures, with 18 theaters, racked up a whopping $2.4 million in 2008 from concessions alone, which would rank it as the 22nd highest-grossing restaurant in the city.

In a distant second place is the 12-screen United Artists Breckenridge Stadium, which reported revenue of $889,803 from concessions.

But the new Chenal 9 Imax Theatre is vying for that second-place spot.

Though Chenal 9 has only reported six months of concessions ($615,316) since it opened as an anchor for the Promenade at Chenal, it has already almost doubled the full year's sales at Riverdale 10 Cinemas. Riverdale only brought in $346,612 in concessions.

At the bottom of the totem poll is the independent theater Market Street Cinema, which paid taxes on just $35,619 in revenue from food and drink.

Most of the theaters' revenue climaxed from May to August, but July seems to be the hottest month. In fact, Rave brought in $343,234 in July alone, almost as much as the entire year's worth of concessions sold at the Riverdale 10.

North of the river, movie theaters have been paying food tax for some time. Cinemark Tandy 10, widely known as "the dollar movie," brought in $559,927 in 2008, which was down 10 percent from the previous year.

Concessions at the Dickinson Lakewood 8 Theatre, formerly a United Artists Theatre, fell 14 percent to $597,756 in 2008. 



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