Arkansas' Destination Draws Customers Come From Far and Wide

by John Henry  on Monday, Sep. 24, 2007 12:00 am  

Stan and Dorcas Prince run the largest bridal shop in the South at Brinkley.

Morris has a Web site,, and he said about 10 percent of his business now comes via the Internet and he expects that to increase. One drawback for the Internet, however, is that many of the antique pieces are massive and the cost of shipping can be high.

Morris Antiques

(501) 842-3531

Hours: Tue.-Sat., 9 a.m.-5 p.m.; Sun., noon-5 p.m.; closed Monday

Low's Bridal & Formal

Most people are stunned by the size of Low's Bridal & Formal at Brinkley, but it's a pleasant surprise.

An hour's drive from either Little Rock or Memphis, Low's is the largest bridal shop in the South and probably among the top five in the nation.

Low's Bridal & Formal sells some 5,000 wedding dresses a year and keeps about 3,000 in stock at its shop in a historic 25,000-SF railroad hotel that has been transformed into a grand, but enjoyable, celebration of all things matrimonial.

Overseeing the business is Dorcas Prince, daughter of Margo Low, now 80, who started it all in 1977. Prince took over the shop 12 years ago.

Prince's father, Bob Low, now 84, owned a drugstore on Main Street that had a china registry for brides and also offered children's clothing and gifts.

Margo Low, on a trip to the market in Dallas years ago, was asked about a bridal shop in Brinkley. She answered that there wasn't one. The former home economics teacher thought about it and eventually ordered six wedding dresses from Mori Lee Co.

"We're still with them," Prince said. What started out in a single room above the drugstore grew. Later, Margo Low went to New York and entered the couture business, offering gowns that couldn't be bought anywhere else - well, at least not in Arkansas.



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