Arkansas' Destination Draws Customers Come From Far and Wide

by John Henry  on Monday, Sep. 24, 2007 12:00 am  

Stan and Dorcas Prince run the largest bridal shop in the South at Brinkley.

As the business expanded, it took up the entire upstairs of the drugstore. It then grew to occupy what had been a grocery store next door. In 1997, the business was moved into the old hotel, occupying two floors. The bride-to-be and all the wedding party can be completely outfitted at Low's.

"We strive to handle things that are different from other shops," Prince said.

Gowns on the main floor cost $1,000 or less, while the dresses on the second floor start at $1,500 and can run up to $6,000 or more. The average spent on a gown is around $1,000. The shop has gowns from more than 50 different designers.

During its busy season in January and February, a staff of 30 is on hand to take care of every detail for brides and bridesmaids.

Years ago, Prince and her husband, Stanley, also catered weddings, but they decided they shouldn't spread themselves too thin. "Wedding dresses are our business, and we decided to be the best at doing bridal," Prince said.

The shop has an Internet site, www.lowsbridal.com, but Prince said bridal gowns are a very specific garment and all need a nip or tuck for a perfect fit, so no gowns are sold via the Internet; it essentially serves as just an advertisement.

"We try really hard whenever you have a problem to fix it, to give the customer what you would want yourself," she said.

Prince sits on the Retail Advisory Board of the National Bridal Market of Chicago.

Customers from every state and several foreign nations have bought dresses at Low's but most of the shop's business comes from Arkansas, Tennessee and Mississippi.

Appointments are recommended.

Low's Bridal and Formal

(870) 734-3244

 

 

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