Pump It Up: Little Rock's First Inflatable Arena

by Erin Simpson  on Monday, Jan. 10, 2005 12:00 am  

Owners: Tracey and Michelle Jones
Address: 12120 Col. Glenn Road, Suite 1000, Little Rock 72210
Phone: (501) 225-4233
Fax: (501) 690-2700
Hours: 9 a.m.-7 p.m. Monday-Sunday by reservation only
Startup: Jan. 9, 2005
E-mail: mjonespiu@hotmail.com or tracey.jones@intermec.com
Web site: www.pumpitupparty.com

A new party concept has bounced into town. Entrepreneur couple Tracey and Michelle Jones have opened Pump It Up, Arkansas' first indoor inflatable party facility, where children and adults can bounce, jump, slide, climb, box, joust and tumble. Two large arenas house these inflated structures that tower up to 20 feet.

Experienced in sales and marketing as an account executive, Tracey Jones and his wife, Michelle, a stay-at-home mom with a nursing background, chose to open a Pump It Up franchise because of the "excellent concept" and their vision to "create a safe, clean and fun atmosphere for all children and adults."

Anyone age 2 or older and wearing socks can enjoy challenging and interactive inflatable designs, which include a bounce house, slide, obstacle course and arenas for boxing and jousting.

Pump It Up features party packages designed to suit a variety of party sizes, participant ages and price ranges. Under the supervision of Pump It Up employees, party-goers can spend up to an hour and a half playing in an arena room and 30 minutes snacking and socializing in the party room. Pizza, goody bags and balloons can also be added to any package.

In addition to personal gain, the Joneses plan to use their new business as a way to contribute to charitable organizations. Pump It Up will be endorsing Juvenile Diabetes Research Foundation and Make a Wish Foundation as they raise money and recognize their respective causes.

In the future, the Joneses hope to expand with a second site in central Arkansas.



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