Looking for Brand Loyalty? It's Not Going To Happen (Jeff Hankins Publisher's Note)

by Jeff Hankins  on Monday, Jul. 2, 2012 12:00 am   3 min read

James Kane, an author and researcher, says we're loyal to people and things that make our lives easier, not brands.

Steve Jobs understood that consumers aren't truly loyal to Apple the company. Apple fans are loyal to the products of the company that make their lives easier.

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