Looking for Brand Loyalty? It's Not Going To Happen (Jeff Hankins Publisher's Note)

by Jeff Hankins  on Monday, Jul. 2, 2012 12:00 am  

James Kane, an author and researcher, says we're loyal to people and things that make our lives easier, not brands.

Have you seen the homes the naysayers are trying to rescue? Many are dilapidated and have bars on the windows. I'm still working to collect the crime statistics for the area.

The implications aren't about destroying a safe Little Rock neighborhood with houses of value. It's about investment and revitalization efforts in a part of the city that otherwise would receive nothing, while enabling a small number of homeowners to actually receive some value and relocate to better conditions.

Of course, it's unsettling and inconvenient to those who will have to move, and I understand that. But growing cities sometimes have to make choices for the greater good, and a very small, vocal group shouldn't sway the Technology Park Authority or Little Rock City Board.

(Jeff Hankins can be reached via e-mail at JHankins@ABPG.com, followed on Twitter @JeffHankins and connected with at Facebook.com/Jeff.Hankins and LinkedIn.com/in/JeffHankins.)

 

 

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