Focus Groups Learn 'Hows and Whys' (On Consumers)

by Craig Douglass and Ernie and Zoe Oakleaf  on Monday, Aug. 6, 2012 12:00 am  

Since we're in the business of asking questions, here's one for you: What's more important to a smart marketer, knowing what consumers do or understanding why they do it?

Want the Full Article?

Get Unlimited Archive Access for $19.95 per Year

Readers must pay to access stories older than 20 days.

Purchase Now

Already have archive access? Login to view this article.

Search

Latest Arkansas Business Poll

Is the new religious objections law a good compromise?