Focus Groups Learn 'Hows and Whys' (On Consumers)

by Craig Douglass and Ernie and Zoe Oakleaf  on Monday, Aug. 6, 2012 12:00 am   3 min read

Since we're in the business of asking questions, here's one for you: What's more important to a smart marketer, knowing what consumers do or understanding why they do it?

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