Acxiom's Nada Stirratt: Data Is in Her Blood

by Luke Jones  on Monday, Aug. 20, 2012 12:00 am  

Nada Stirratt has worked major online brands including MySpace and AOL, as well as MTV Networks and Moviefone.

In the coming months, Nada Stirratt will visit clients in Orlando, San Francisco, Brazil and China.

Stirratt has been chief revenue officer for Acxiom Corp. of Little Rock since January. She joined the publicly traded data miner as part of its new wave of executives, all of whom have some experience in big-name tech or Internet companies.

"I've been in the media space since I graduated college in 1987," Stirratt said. She started out in ad sales for A-list magazines including Cosmopolitan and Allure, and then shifted to Moviefone Inc., a company that provided local movie show times and sold tickets. At the time, it was a startup.

"I was there when we were just a phone service," Stirratt said. "That was in 1997, and we ended up launching our website a couple of years after being there. It was very early in the digital space."

Moviefone was sold to AOL for $388 million in 1999, and Stirratt moved to another startup,, which sold online advertising in an era when that market was just starting. AOL also bought - in 2004, for $435 million - and Stirratt moved on to Viacom Inc., where she helped MTV build up a digital practice.

After a few years there, Stirratt and some co-workers moved to MySpace to see if they "could resurrect" the company's music segment. After ad network Specific Media bought MySpace last year for $35 million, Stirratt made the jump to Acxiom. She received a sign-on bonus of $100,000 and about $2 million in stock awards and options, and her annual salary is set at $500,000.

By comparison, President and CEO Scott Howe's salary for the fiscal year that ended March 31 was $600,000 and he was granted stock awards and options of about $5 million. CFO Warren Jenson makes $450,000 in a year, and recently hired Chief Product and Engineering Officer Phil Mui pulls in $425,000.

(For more on executive compensation, see the list here.)

Around the World

Both this job and her previous experiences have sent Stirratt all over the world. Throughout her career she has called New York City her home, and she said that since many of Acxiom's largest clients are in New York, she spends plenty of her time there. Still, she's on the road every week, and spends an average of one week each month in Little Rock at Acxiom's headquarters.

"I lead the global operation for the client-facing side of the business," she said, "field sales, delivery, account management, operation, analytics."

More often than not, Stirratt said, she's somewhere in the country, perhaps overseas, meeting with customers and prospective customers.



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