Acxiom's Nada Stirratt: Data Is in Her Blood

by Luke Jones  on Monday, Aug. 20, 2012 12:00 am  

Nada Stirratt has worked major online brands including MySpace and AOL, as well as MTV Networks and Moviefone.

"I consider my job first and foremost in client relations," she said.

At Moviefone, Stirratt said, she made frequent trips between New York and Los Angeles, and the same was true for MySpace. But Acxiom is sending her to Brazil and China for the first time in her life. 

Rings of Data

The position of chief revenue officer was created for Stirratt, and her experience with digital media seems to make her a good fit for Acxiom, which is making forays into digital space.

"I love the idea of taking a complex problem and making it very simple for a customer to want to buy it," she said. "In the early days of ad networks, people didn't really know what that was."

The idea of a business in a changing phase isn't foreign to Stirratt. When she worked at Moviefone, the company was entirely phone-based, but it was changing to an online model. Customers called a special number to receive information about local show times. Stirratt said it had a huge portion of the market share in places like Los Angeles, which necessitated her frequent travel there.

"People automatically went to Moviefone in those days," she said.

Moviegoers would visit the company site for film information, so Stirratt had to find ad clients that would consider moviegoers as both audience and demographic.

"I had to figure out how to package it and how to take it to market," she said. "That was very exciting, and it became more exciting when we started selling ads on the website."

Stirratt described her elation when she sold her very first banner ad at Moviefone, for Dunkin' Donuts.

"It was a tiny little deal, but it was my biggest moment of pride when we actually got that ad banner launched," she said. "When you entered in your ZIP code to see where your show times were, if the new Dunkin' Donuts Coolatta was available in your area, it would pop that ad up. This was in, like, 1998."

Stirratt said this experience put "data in my blood."



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