Video: Brian Taylor of Allied Wireless On Wireless Innovation, the Future of Landlines (Exec Q&A)

by Mark Friedman  on Monday, Aug. 20, 2012 12:00 am  

Brian Taylor, COO of Allied Wireless Communications Corp. of Little Rock. (Photo by Mike Pirnique)

Brian Taylor, the chief operating officer of Allied Wireless Communications Corp. of Little Rock, sat down to talk about a range of wireless and telecommunications issues. Portions of the conversation are available below, as well as an exclusive video interview.

Q: What challenges does the wireless industry face?

A: The industry is experiencing an explosion in the amount of data use on wireless networks. As the devices we offer have become more sophisticated — including bigger screens, more computing power and more useful applications — the way people use those devices has fundamentally changed. The amount of data consumed by an average wireless user on the latest smart devices is about 100 times the average for a basic flip phone. Wireless carriers have their work cut out for them to ensure that network technology and capacity stay ahead of the rapidly increasing demand for speed and throughput. When a wireless network is not prepared for a major traffic increase, it results in slower data speeds as well as increased dropped calls and other call quality issues. That’s not acceptable.

Q: How is Allied dealing with consumers’ demand for more data for their smartphones?

A: As smartphones get smarter and as more people switch to those devices, we have to make sure the network delivers a great customer experience. There is an intense focus on getting the right devices to market quickly to meet demand as well as on continuing to tune the network to more efficiently process the massive amount of traffic it handles.

Q: What innovations are coming for the wireless industry?

A: With faster networks and smarter phones, the possibilities are really endless. The apps that are already available for lifestyle, work and entertainment are amazing, and they just keep getting better. It can be a bit overwhelming to sort through the thousands of apps in the app catalog, but I strongly encourage people to take advantage of the capabilities already at their fingertips.

Q: What future do you see for landlines?

A: Wireless and landline networks will continue to coexist for many years to come. Both types of network have their inherent advantages. Wireless networks offer mobility and location-based services as well as increasing speed and throughput. Landline networks are also offering increasing speeds and throughput, particularly with the recent expansion of fiber networks. In many of the rural markets where we offer service, it is cost prohibitive for landline providers to deploy fiber to every home and office. With 3G or 4G wireless networks, we can offer those customers a very compelling voice and data bundle that is hard for the landline providers to compete with.

Q: What services are the most profitable for Allied?

A: Traditional voice and text-messaging services put less strain on the network than the newer data applications, and those services are the foundation of how wireless carriers have historically made a profit. 

Q: How does Allied differentiate itself from the other wireless carriers?

A: We want to provide the best overall value to wireless customers in the communities we serve. We have a first-class network and offer prices that will often save customers hundreds of dollars per year vs. our competitors. We are also very focused on being active and visible in the communities we serve, as we believe customers in small towns want to know and trust the people they do business with. 

Q: What kind of cell phone do you use?

A: I’m currently carrying a Samsung Galaxy S2, which is a slick Android device and one of the most popular phones we offer.

 

 

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