Razorback Superstore Opens in Hot Springs

by Jennifer Ellis  on Monday, Aug. 13, 2012 12:00 am  

Offering all the Hog paraphernalia rabid fans didn't know they wanted, Hogman's Gameday Superstore has opened a third location - its second addition this year - in the Cornerstone Market Place in Hot Springs.

Owner Steve Jenkins of North Little Rock has been a longtime wholesale Razorback merchandise distributor through his company, Jenkins Enterprises, but in 2010 he opened his first retail outlet, formerly called Gameday Superstore, at 3300 JFK Blvd. in the Park Hill area of North Little Rock.

Jenkins picked up a second store in May when Terry "Hogman" Eustice sold him Hogman's Hogpen on South University in Little Rock so Eustice could retire. Incorporating both the iconic Hogman's name and his Gameday Superstore tag, Jenkins rebranded both locations as Hogman's Gameday Superstore.

The newest Hot Springs store comes after Jenkins' many trips to his family's lake house there and conversations with area residents that he said led him to think that Hog fans would support the venture.

Many retailers in Arkansas have small sections devoted to Hog merchandise, but Jenkins' new Hot Springs location is Hog heaven-filled with 1,200 SF of nothing but Razorbacks. "If you can put a Razorback on it, we try to have it," Jenkins said.

With a soft opening June 30, and no advertising to speak of, the store's sales are already outpacing his Little Rock and North Little Rock locations. What's different about Hot Springs, Jenkins said, is the store is located in a shopping center, a bustling one at that, with Lowe's, Pier 1 Imports and Old Navy drawing customers.

His other locations are stand-alone destinations, but not for long. Jenkins said he plans to move his North Little Rock store into a shopping center development being built at 5308 JFK Blvd. next to the Kum & Go gas station and convenience store. The location will double the North Little Rock Hogman's Gameday Superstore's size to 2,400 SF. Jenkins hopes to be moved into the new location before November.

Jenkins said he was considering opening one more location sometime next year, adding that for his family, Arkansas had truly been "The Land of Opportunity," which was the state's official nickname before it was changed to "The Natural State" in 1995. "We're Arkansas people serving Arkansas people," he said.

Customers can expect discounts and giveaways at the official grand opening of the Hot Springs location and the official grand reopening of the old Hogpen in Little Rock the week of the Razorbacks' Little Rock opener Sept. 8. Hogman's Gameday Superstore is open 10 a.m.-6 p.m. Monday through Saturday. For more information, call (501) 463-4744.



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