The Baby, the Bathwater and the Consumer (On Consumers)

by Craig Douglass and Ernie and Zoe Oakleaf  on Monday, Sep. 3, 2012 12:00 am   3 min read

JCPenney is learning an important lesson: Instead of throwing everything out, first understand the customer's expectations and test new concepts against those expectations before launching a whole new approach to pricing and marketing.

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