Looking at Martin-Wilbourn Partners Two Years Later

by Kate Knable  on Monday, Oct. 8, 2012 12:00 am  

Early on in Wilbourn’s career, predecessors to the current cellphones cost $2,000 to install in cars, and average phone bills for those car phones were $1,500 a month, Wilbourn said.

Yet Alltel asked him to sell cellphones, and Wilbourn saw the market evolve from one with cellphones unavailable to the masses to the current climate of cellphone ubiquity. “We had both been trained … [to] take advantage of the changes,” Wilbourn said.

Advertising has changed drastically in the past 10 years, he said. Applying experience from changes in cellphone marketing, Martin-Wilbourn is making recent innovations, like social media, integral to clients’ messaging.

The company focuses less on website design and programming and more on communicating client messages to achieve specific goals, Martin said. While some ad agencies have struggled to determine how well social media and other digital tools for marketing pay financially, Martin said his firm was taking advantage — for clients — of how measurable use of such marketing is.

“From a commerce perspective, you just have to have someone who knows what they’re doing,” he said. “We wouldn’t be doing it if it weren’t profitable for them.”



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