North Little Rock City Leaders Promote Utility Line Warranties

by Kate Knable  on Monday, Oct. 22, 2012 12:00 am  

Alderman Maurice Taylor of North Little Rock pushed for an agreement with Service Line Warranties of America. His constituents “have nothing but good to say” about the warranties offered, Taylor said.  (Photo by Michael Pirnique)

North Little Rock residents last month received letters, printed on city letterhead and bearing Mayor Pat Hays’ signature, promoting an insurance-like product that would cover the cost of water line repairs.

But the letters weren’t actually from the city. A private company, Service Line Warranties of America of Canonsburg, Pa., mailed out the letters to advertise one of its products.

The letters were the fruit of SLWA’s first marketing agreement in Arkansas, which was approved by the North Little Rock City Council in March.

(Click here to read a related story about the program Little Rock opted for instead of partnering with SLWA.)

(Click here to read a related story about the National League of Cities' relationship with SLWA.)

Maurice Taylor, alderman of Ward 2, initiated North Little Rock’s relationship with Service Line Warranties of America.

When he heard about the service line warranties from the National League of Cities, a nonprofit advocacy organization, he thought his constituents could benefit, Taylor said.

(THVideo: More on Service Line Warranties of America.)

SLWA pays the National League of Cities for use of its mailing list and logo to promote its products to city officials around the country.

Taylor represents an older part of North Little Rock prone to outside utility line problems and home to a lot of residents on fixed incomes who can’t afford a $4,000 sewer line repair, he said.

SLWA’s sewer line warranty — which was similarly promoted to residents earlier this year — costs about $8 a month. The water line warranty costs $6 a month for North Little Rock residents. Each provides coverage of up $4,000 per incident.

“It’s a good deal,” Taylor said. “I think it’s a great program, especially for the citizens I represent.”



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