Crystal Bridges Museum Exceeds Expectations in First Year

by Mark Carter  on Friday, Nov. 9, 2012 11:23 am  

Kiefer moved to Bentonville from San Francisco with her husband in 2010, when his work required him to be closer to Wal-Mart. Eventually, his work took him back to California, but Red Clay maintains its Bentonville corporate office and Kiefer splits her time between northwest Arkansas and the Bay area.

She believes the museum's success is an "outcropping" of several things: the positive impact of Wal-Mart; the "symbiotic" relationship it has with Tyson Foods Inc. of Springdale, J.B. Hunt Transport Services of Lowell and the region's small-business innovators; and the growing emergence in the region of "thought leaders."

Adding a world-class museum into that mix has helped create a new buzz, Kiefer said.

The museum's first-year traffic already puts it on par with other renowned museums. 

"We certainly felt we'd be well received," Carroll said. "But the numbers have been overwhelming."



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