Eureka Springs Couple Market Queen Anne Mansion as Private Residence Club

by Rob Keys  on Monday, Nov. 12, 2012 12:00 am  

By the time the Lovells took ownership, the amount of restoration needed was almost overwhelming. A decision was made to strip the Queen Anne to its raw wood and put in all new mechanical, electrical and plumbing systems.

“We quickly realized there were two ways to go about it,” Steve Lovell said. “We could do it quick, fast and cheap or do it properly. We chose to do it properly every step of the way.”

That much is evident with practically every step one takes inside the property. The hand-tooled woodwork and finishing throughout the seven suites and parlor areas is stunning, as are the furnishings and decorative pieces from the likes of George Henkels, Mitchell & Rammelsberg, Dresden and Waterford.

“I can say without worry or boasting this is the best quality restoration not just in Eureka Springs, but in this area,” Lovell said.

‘Labor of Love’

The 12,000-SF Queen Anne, in fact, opened as a museum and tour home in 2010 and operated that way for two tourist seasons, attracting more than 15,000 visitors. By August 2011, however, the Lovells realized such a model wasn’t feasible given the expense of maintaining such a property.

That’s when they traveled to Miami to learn more about fractional developments, which are different from timeshares in that purchasers of fractional developments gain an actual piece of the real estate rather than the right to simply use the property. In Miami, the Lovells met David Disick, the man generally credited with coining the term “private residence club.”

Disick said the idea of a private residence club is similar to that of a country club.

“It’s all about luxury and the experience,” said Disick, who also said annual sales in the luxury fractional segment grew from about $70 million in the mid-1990s to more than $2 billion by 2007.

The Queen Anne promises partners five-star accommodations and amenities. While the architecture and decor reflect a bygone time, there are modern luxuries like flat-screen TVs, chef and spa services, a media room and courtyard bar.

Services will be provided by a professional staff, including an onsite manager, who will reside in the bottom half of the adjacent Kelley House.

“It will be like having a fully staffed second home,” Lata Lovell said.



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